About the International Society of Marketing

The International Society of Marketing (ISM) combines the activities of Marketing academics from around the world with the insights and experiences of active Marketing practitioners. A large group of seasoned Marketing educators and professionals who are past presidents of the Marketing Management Association (MMA) are founders of this new, energized, and expanded global marketing organization. We thrive to provide you with a ISM experience that will include unlimited opportunities to collaborate with colleagues to develop scholarly papers, to participate in panel discussions, and to present your work to an international body of peers. Our Spring Conference gives you the opportunity to interact with Marketing colleagues and participate in sessions offered by other business disciplines and fully utilize the benefits of a multidisciplinary conference assembled by MBAA International.