Our 2022 Spring Conference was held in conjunction with MBAA International on March 23-25, 2022 at the Palmer House Hilton in Chicago, IL. We had a vibrant mix of in-person and virtual presentations.
- Download our ISM 2022 Spring Conference Proceedings here
- See our ISM 2022 Spring Conference Schedule here
The speakers for the Linda and O.C. Ferrell Practitioner Session for our inaugural ISM 2022 Conference were Matthew McHargue, Senior Vice President, Fine Wine and Craft Spirits, Wine and Spirits Leadership and Alex Schultz, Vice President, Brand Marketing, Brand Management of Constellation Brands, Inc. They spoke to a full room of ISM conference attendees on Thursday, March 24, 2022. Matthew gave a detailed history of Constellation Brands. Alex spoke specifically about the Pacifico brand, an emerging, digital-first brand, appealing to Gen Z. After the talk, the company sponsored the happy hour/business meeting for the entire MBAA conference with a variety of Constellation Brands products.
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Constellation Brands, Inc. (www.cbrands.com) is headquartered in Rochester NY with a major office in Chicago. The mission of Constellation Brands (NYSE: STZ and STZ.B) is to build brands that people love. Constellation Brands is one of the fastest-growing large CPG companies in the U.S. at retail. They are a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Brands they represent include high-end, iconic imported beer brands such as Corona Extra, Corona Light, Corona Premier, Modelo Especial, Modelo Negra and Pacifico, and high-quality premium wine and spirits brands, including the Robert Mondavi brand family, Kim Crawford, Meiomi, The Prisoner brand family, SVEDKA Vodka, Casa Noble Tequila, and High West Whiskey. Over 9,000 passionate employees from barrel room to boardroom are reaching for the next level, to explore the boundaries of the beverage alcohol industry and beyond.
Other photos from the ISM 2022 Spring conference:
