Meaningful Metrics for Research, Pedagogy, and Life
To be held at the Palmer House Hilton, Chicago IL, April 9-11, 2025
Submission of Extended Abstracts extended to Sunday February 9, 2025
We welcome your submissions and participation in the International Society of Marketing’s 2025 Spring Conference with MBAA International in Chicago, IL April 9-11, 2025. Held in downtown Chicago’s historic Palmer House Hilton as part of the 61st MBAA International Conference, this event promises three days of insight, conversation, and collegiality.
This year’s MBAA theme is Meaningful Metrics for Research, Pedagogy, and Life. In a world of assessment, KPIs, and ROI,how do we measure the impact of the work we do as researchers and educators? This theme is especially relevant for our ISM Societal Impact Award, sponsored by the Leon Hess Business School at Monmouth University.
Extended abstracts, panel proposals, and practitioner/special sessions are welcome for any of the tracks listed. Reviewers, discussant, and session chair opportunities are also available. Please consider volunteering and helping to grow our ISM volunteer base.
In addition to presentations and panel sessions, we will again be offering an on-site practitioner session sponsored by Constellation Brands and an off-site practitioner field trip, which is a great chance to learn from our colleagues in the field. We are also excited to offer the 3rd Annual LHBS Societal Impact Award, sponsored by Monmouth University – please see the website for separate call for submission information (submissions for the award require a full paper submission). Please reach out if you have any questions. Looking forward to your submissions and seeing you all in Chicago!
Suzanne Altobello, Program Chair, University of North Carolina Pembroke, altobello@uncp.edu