New submission deadline January 31, 2026
What’s Next and What’s Right? Trends and Best Practices in the Academy & Research
Palmer House Hilton, Chicago IL
March 25-27, 2026
We welcome your submissions and participation in the International Society of Marketing’s 2026 Spring Conference with MBAA International in Chicago, IL March 25-27, 2026. Held in downtown Chicago’s historic Palmer House Hilton as part of the 62nd MBAA International Conference, this event promises three days of insight, conversation, and collegiality.
This year’s MBAA theme is What’s Next and What’s Right: Trends and Best Practices in the Academy & Research. You are invited, as educators and scholars worldwide, to share your insights and experience on this topic–and other timely topics in our discipline. This theme is especially relevant for our ISM Societal Impact Award, sponsored by the Leon Hess Business School at Monmouth University.
Extended abstracts, panel proposals, and practitioner/special sessions are welcome for any of the tracks listed. Reviewers, discussant, and session chair opportunities are also available. Please consider volunteering and helping to grow our ISM volunteer base.
In addition to presentations and panel sessions, we will again be offering an on-site practitioner session sponsored by Constellation Brands and an off-site practitioner field trip, which is a great chance to learn from our colleagues in the field. We are also excited to offer the 4th Annual LHBS Societal Impact Award, sponsored by Monmouth University – please see this page https://internationalsocietyofmarketing.org/lhbs-societal-impact-award/ for additional details for submission information (eligibility for the award requires a full paper submission). Please reach out if you have any questions. Looking forward to your submissions and seeing you all in Chicago!
Suzanne Altobello, Program Chair, University of North Carolina Pembroke, altobello@uncp.edu