The International Society of Marketing proudly hosts two premier conferences each academic year, each designed to inspire innovation, foster collaboration, and amplify impact across marketing research, teaching, and practice.
Our conferences are open to faculty, graduate students, and marketing professionals worldwide.
Fall Teaching & Learning Conference
- Focus: Innovations in marketing education, pedagogy, and classroom technology
- Theme (2025): AI Bootcamp for Educators
- Date (2025): October 8 – 10
- Location (2025): Kansas City, Mo.
- Audience: Marketing educators (all levels)
- Highlights:
- Hands-on workshops by skill level
- AI tools and classroom strategies
- Networking with forward-thinking instructors
Spring Impact Conference
- Focus: High-impact marketing research, practitioner collaborations, and societal engagement
- Theme (2026): [Coming Soon!]
- Date (2026): [Coming Soon!]
- Location: The Palmer House, Chicago
- Audience: Academic researchers, PhD students, industry professionals
- Highlights:
- Research paper sessions and panels
- Keynotes and roundtables on pressing industry issues
- Cross-sector collaboration opportunities