2025 Spring Conference The International Society of Marketing will celebrate the 3rd year of the LHBS Societal Impact Award, sponsored by the Leon Hess Business School (LHBS) of Monmouth University, West Long Branch, New Jersey.
Societal impact refers to how a business school’s mission and strategic plan guide actions that positively influence society – at local, regional, national, or international levels (AACSB Business Accreditation Standards, 2020). This competition strives to recognize and honor outstanding research and case studies from faculty and students who have demonstrated excellence in the area of societal impact.
2024 Fall Teaching and Learning Conference: LHBS Societal Impact Teaching and Learning Award, sponsored by the Leon Hess Business School (LHBS) of Monmouth University, West Long Branch, New Jersey.
Dr. David Rylander was awarded the inaugural LHBS Societal Impact Teaching and Learning Award at the ISM Fall 2024 conference in San Antonio, TX.


2024 Spring Conference The International Society of Marketing celebrated the second year of the LHBS Societal Impact Award, sponsored by the Leon Hess Business School (LHBS) of Monmouth University, West Long Branch, New Jersey.
Societal impact refers to how a business school’s mission and strategic plan guide actions that positively influence society – at local, regional, national, or international levels (AACSB Business Accreditation Standards, 2020). This competition strives to recognize and honor outstanding research and case studies from faculty and students who have demonstrated excellence in the area of societal impact.
Paper submissions were evaluated through a double-blind review process conducted by the LHBS Societal Impact Award Committee and external reviewers. Please note that making a submission indicates your intent to register for and attend the conference if selected as a finalist. A finalist who cannot accept the award in person will not be recognized at the ISM Spring conference. The LHBS Societal Impact Award Committee will have the right to recognize another qualified finalist to fill the vacant place.
At the 2024 MBAA/ISM Spring Conference in Chicago, finalists were selected based on the ratings and comments received from reviewers. The finalists made presentations of their research paper during the LHBS Societal Impact track/session. A panel of judges made the selection of the winner and runner-up at the session. LHBS awarded a plaque and a monetary prize of $1,000 to the award winner and a plaque and a monetary prize of $500 to the runner-up. In addition, ISM provided the registration fees, two-night hotel stay at the conference hotel for the award winner, and registration fees for the winners to attend the 2025 ISM Spring Conference. The awardees were recognized at the ISM 2024 Spring Conference breakfast/brunch on Thursday, April 11.



2023 International Society of Marketing Leon Hess Business School Societal Impact Award Winners

