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LHBS Societal Impact Award

NEW FOR 2024 FALL Teaching and Learning Conference:
Leon Hess Business School Societal Impact of Business Education Award 2024

Under the AACSB’s 2020 business accreditation standards, societal impact refers to how a business school’s mission and strategic plan guide actions that positively influence society at local, regional, national, or international levels. Societal impact must be demonstrated across all our endeavors: teaching, scholarship, and service. The Leon Hess Business School Societal Impact of Business Education Award aims to encourage, support, and showcase scholarship that has facilitated a societal impact at the International Society of Marketing Fall Conference 2024.

PROPOSAL: The Leon Hess Business School (LHBS) at Monmouth University seeks to honor educators, scholars, and students who have demonstrated excellence in societal impact. To support this, LHBS is offering a $500 sponsorship for the Leon Hess Business School Societal Impact of Business Education Award at the ISM conference this year. Conference organizers will be responsible for selecting the recipient and providing a plaque and/or certificate with appropriate MU and LHBS branding to the honoree. LHBS will provide a $500 check to the organization.

SUBMISSIONS: The LHBS proposes that scholarship of teaching-learning, pedagogical innovations, curriculum enhancements, and case studies align with the conference’s scope and goals. The LHBS Mission compels us to regard student-faculty collaborative research equally with faculty research for this award. Submissions can be either abstracts or full papers and do not need to be published.

AWARD: Upon the determination of the conference organizers and the presentation of the submitters’ work at the conference, the award recipient will be announced and honored in a gathering of all conference attendees, with appropriate acknowledgment of the LHBS faculty’s remarks in supporting pedagogical enhancements that lead to excellence in business education with societal impact. If present, a representative from MU/LHBS should be given the honor of making the presentation.


2024 Spring Conference The International Society of Marketing celebrated the second year of the LHBS Societal Impact Award, sponsored by the Leon Hess Business School (LHBS) of Monmouth University, West Long Branch, New Jersey.

Societal impact refers to how a business school’s mission and strategic plan guide actions that positively influence society – at local, regional, national, or international levels (AACSB Business Accreditation Standards, 2020). This competition strives to recognize and honor outstanding research and case studies from faculty and students who have demonstrated excellence in the area of societal impact.

Paper submissions were evaluated through a double-blind review process conducted by the LHBS Societal Impact Award Committee and external reviewers. Please note that making a submission indicates your intent to register for and attend the conference if selected as a finalist. A finalist who cannot accept the award in person will not be recognized at the ISM Spring conference. The LHBS Societal Impact Award Committee will have the right to recognize another qualified finalist to fill the vacant place.

At the 2024 MBAA/ISM Spring Conference in Chicago, finalists were selected based on the ratings and comments received from reviewers. The finalists made presentations of their research paper during the LHBS Societal Impact track/session. A panel of judges made the selection of the winner and runner-up at the session. LHBS awarded a plaque and a monetary prize of $1,000 to the award winner and a plaque and a monetary prize of $500 to the runner-up. In addition, ISM provided the registration fees, two-night hotel stay at the conference hotel for the award winner, and registration fees for the winners to attend the 2025 ISM Spring Conference. The awardees were recognized at the ISM 2024 Spring Conference breakfast/brunch on Thursday, April 11. 


2023 International Society of Marketing Leon Hess Business School Societal Impact Award Winners