Tiesta Tea was a new presenter for our ISM 2023 conference, invited by our 2023 ISM Spring Conference Chair, Eliane Karsaklian.
Co-Founder and President of Tiesta Tea, Patrick Tannous, discussed the origination of the Tiesta Tea loose leaf tea product and the evolution of its brand images. He also highlighted the brand’s unique retail store positioning, packaging, and pandemic-related increase in home tea drinkers. Tiesta Tea’s Marketing Coordinator, Katie Roscher, reviewed the packaging changes that have evolved over the last decade, as well as introducing new versions of the product. They shared many “4 P” marketing decisions that contributed to Tiesta Tea’s continued growth. Attendees were also provided with product samples and gifts of tea ball infusers so they could try the products at home!
2023 Tiesta Tea
Dan Klein and Patrick Tannous are the co-founders of Tiesta Tea (www.tiestatea.com). Founded in 2010, Tiesta Tea is a home grown tea company that is making loose leaf tea accessible and affordable to everyone. The Chicago-based company’s products are now available in over 8000 stores and cafes across the country. Please follow Tiesta Tea on Instagram (@tiestatea).